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Wholesale TV and Radio Advertising Announces Remnant Fire-Sale Auction for August 5

Dallas (PRWEB) July 31, 2008 -- Wholesale TV and Radio Advertising (http://www.wholesaletvandradioads.com/) has a tremendous amount of unsold direct-response spots still available for September, and the company has decided to make these spots available through a blind auction.

The format for the auction - an event organizers believe is the largest of its kind in the nation - goes as follows: On Aug. 5 at 9 a.m. CT, all registered bidders will receive the company's inventory listing and bid sheet via e-mail. Bidders will have until Sunday, Aug. 10 to select the inventory they would like to purchase. They will then place the corresponding bids and return the bid sheet to Wholesale TV and Radio Advertising.

"Interest in the auction so far, has been fantastic," said Dennis Zedrick, CEO of Wholesale TV and Radio Advertising. "We have 25 pre-registered bidders already and are planning on accepting only 25 more for a total of 50."

On Aug. 11, the company will begin compiling the bids from all registered participants. Zedrick stated that the retail value of the September inventory is around $8,000,000.00 based on standard station/agency pricing of $10 CPM. Minimum auction bids will start as low as $.75 cents CPM on some inventory and the rest will start at $1.50 CPM. After a couple of days, Wholesale TV and Radio Advertising will notify bidders with the bid results. Spots for winning bids will begin airing on Wednesday, Sept. 3 and end on Tuesday, Sept. 30.

"Since this is our first auction, it will be hard to make any accurate projections as to what the winning bid will be," said Zedrick. "However, based on gut instinct and feedback received from clients, I believe 70% of the inventory will go in the mid $2 CPM range. 20% will go in the upper $1 CPM range, and 10% you will be able to steal for the minimum bid. Really though, your guess is as good as mine. We will let the clients control the marketplace. That is what an auction is all about."

Bidders interested in purchasing inventory should submit the pre-auction registration form, found at www.wholesaletvandradioads.com/auction.html. Bidders who would like to participate in the auction must obtain a valid bidder identification number, which they can get by calling Michael Frey at the Wholesale TV and Radio Advertising office at 214-306-4638, ext. 303, or by submitting the online auction form.

The site also features a complete market listing for the auction. Below are some of the highlights of the auction.

- 154,000 TV & radio spots available for September

- 186 markets available (110 DMAs & 76 TSAs)

- 1,273 broadcast stations available (323 TV and 950 radio)

- 800 million impressions available for September

- Old-fashioned silent auction format

- Minimum bids as low as .75 cents CPM

- Terms are cash within 14 days of the auction close date

- Advertising agencies and other advertising firms are welcome

"For you youngsters out there, the auction will not be on eBay, or on the Internet," joked Michael Frey, Executive Vice President of Wholesale TV and Radio Advertising (http://www.wholesaletvandradioads.com/). "If you have not participated in this type of auction before, I believe you will enjoy it. This is, as far as we know, the only auction of its kind and size in the U.S. right now. We believe this will be the largest auction of remnant Direct Response Spots out there."

Zedrick also added that as long as the company has un-sold inventory, they plan on having this auction around the same time on a monthly basis.

About Wholesale TV and Radio Advertising

Wholesale TV and Radio Advertising is a full-service media placement firm, serving all 50 states. The company provides service to all national/regional companies and select local companies. The corporate office is in Dallas, and the organization has more than 25 years of combined experience in placing direct-response TV (http://www.wholesaletvandradioads.com/) and direct-response radio (http://www.wholesaletvandradioads.com/) advertising. Over the years, the company's staff members have used data and experience to create successful advertising campaigns for hundreds of small to mid size companies, along with a few household names such as the DISH Network, Texas/New York Mobile (purchased by Sprint), ADT Home Security, and Movida (parent company of TracFone).

Contact: Michael Frey, Executive V.P

Phone: 214-306-4638, ext. 303

Fax: 469-718-6603

Web site: www.wholesaletvandradioads.com/auction.html

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